Digital Media Agency

Chief Engagement Officer

CEO’s who build a social brand online, will be a “known commodity” to potential investors. Few small cap companies are aggressively adopting the strategies and tools of social media, especially when it comes to executive awareness. But for those doing so effectively, it’s changing the landscape of their investor relations and customer engagement efforts. We can help you create the ideal online image.

You’ve got something to protect

A company’s reputation closely aligns identity (what the company is), communication (what the company says), and action (what the company does). Who are you? A good reputation is designed to build and reinforce trusting relationships between companies and various constituencies. In addition, a company’s ability to manage risk, often determines their ability to succeed. When risk is encountered we aim to minimize, monitor, and control the immediate impact.

Investment Attraction

Social media has changed the way investor’s research and make investment decisions. Now, it’s their starting point. In today’s ever-connected world, social media provides an intimate view of your region’s status and viability. Chances are, they’ve already conducted their research online prior to contacting you. When you’re present and relevant online, investor’s can start developing a relationship through casual conversations during their most critical phase – initial research. Read more…

Differentiation

The journey to attract investors starts with showcasing the difference between your company and all other mining companies. The typical investor has a choice. How will they recognize your company as the one to invest in? Work with us to create a noticeable difference between your company and all the other mining companies around the world.

According to KPMG, the industry is experiencing unprecedented change and this presents a host of challenges for even the most established companies. Junior’s, being less established, face greater challenges, including commodity price volatility, rising costs, and needing to constantly search for the next avenue to raise capital. These companies must remain nimble and creative to accomplish their goals. Marketing strategy is one area where brave executives can be very creative by being different.

Read the blog post about the 2-day conference, called Modular Construction & Prefabrication for the mining industry, which took place in Toronto on Oct 21, 2013.

Building trust

Among the many issues facing this industry, regaining the trust lost during the global financial crisis is, perhaps, the most important one to address.  While it takes time to build trust, especially once it’s been damaged, being present and responding to feedback are key factors in restoring the faith this industry requires.  Canada has always experienced a solid financial economy, however, individual investment advisors have been under increasing scrutiny.  It’s time we rebuilt the trust between investors and advisors.

On a daily basis, financial advisors must work diligently to stay up to date and relevant. They actively gain knowledge from many sources to ensure they have current information and advice for their clients. However, these days financial advisors are not the only ones giving advice. There is a rising tide of financial advice coming from a growing number of social-based sources. If you aren’t using social media, this tide isn’t lifting your boat.

Seeking investors

Social media has changed the way investors network and make investment decisions. Social media provides an intimate view of the company’s status and viability, and how the brand interacts with its customers. Investor’s can start developing a relationship through casual conversations with the company and it’s leadership, to gauge personal chemistry.

Engagement

These days, most candidates rely heavily on social media during their research phase to find attractive job opportunities. Our strategic 3-step process, the Social4HR™ recruiting system, makes you part of the candidate’s research. Watch a webinar about digital media for recruiting.

Brand

A company’s value is largely wrapped up in the perception of the corporate brand. A brand is a promise and how the company fulfills that promise constitutes the basis of its reputation. A strong brand reputation ensures more word of mouth publicity, encourages repetitive buying, customer satisfaction, investment, trust and loyalty. We help you define, position, and deliver your brand, in the social arena.

Before you go public, go social

Launch a social media campaign before you go public. Those who build a social brand online, will be a “known commodity” to potential investors. Few small cap companies are aggressively adopting the strategies and tools of social media. But for those doing so effectively, it’s changing the landscape of their investor relations and customer engagement efforts.

Technology Implementation & Process Automation

Technology can overcome some of the challenges facing all levels of government.  Ever increasing deficits mean lowering costs and implementing effective solutions is a necessary part of governing.   Technology, when deployed strategically, helps the public sector deliver services more efficiently, thereby reducing costs and increasing service satisfaction levels.  Politicians and Governments that embrace technology tend to gain a more positive perception among the voting public.

Awareness Creators

Every company has a story to tell.  What’s your story?  From the hotel and hospitality industry to tire and auto parts companies, each story is unique.  A business that sells its goods and services to the public, must be engaged in an ongoing dialogue with each prospect and consumer.  Sound overwhelming?  It can be.  It can also be very manageable with a well crafted strategy.