Will Your Brand Survive or Thrive?
PWC, in its year end 2012 review of the top 100 mining companies listed on the TSXV confirmed that equity financing raised in the first half of the year had decreased by a troubling 41%. Exploration companies are in a similar boat. Now, the challenge is to make up that investment gap.
Survive
However, the world has changed. The standard method of blasting out news releases from the investor relations team to potential investors doesn’t always work for exploration companies who want to capture investor’s attention, yet come with inherently more risk that the bigger mining companies.
What’s the answer? Junior’s must differentiate themselves in order to stand out. To attract today’s new, savvy investor, exploration companies have to engage potential investors in an interesting, honest and open public dialogue to earn a closer look.
Thrive
Social media is the one medium which combines these qualities of interest and trust. Few juniors are using social media, but those who learn to embrace it and utilize it well will not only survive in this economy, they will thrive.
