Is your company undervalued?
Junior gold exploration companies are often years away from actually mining or producing a tangible product like a mineral. This means that investors often see these companies as investment gambles, with profitable returns far off in the future, if at all. The onus is the …
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Will Your Brand Survive or Thrive?
PWC, in its year end 2012 review of the top 100 mining companies listed on the TSXV confirmed that equity financing raised in the first half of the year had decreased by a troubling 41%. Exploration companies are in a similar boat. Now, the challenge …
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Social Strategy Increases Effectiveness
In a recent McKinsey report, the findings were conclusive – companies must leverage social media, from blogs to social networks, to effectively communicate with their customers around the world. Social media greatly enhances customer loyalty, especially when outreach efforts are culturally attuned to each market. …
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