Dare to be Different
If you run an exploration company, then you’re adrift on a sea of choice in the marketplace. Jack Trout, a world renowned marketing strategist, details a phenomenon called the “tyranny of choice” in his book Differentiate or Die. He describes the average supermarket as having …
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Social Strategy Increases Effectiveness
In a recent McKinsey report, the findings were conclusive – companies must leverage social media, from blogs to social networks, to effectively communicate with their customers around the world. Social media greatly enhances customer loyalty, especially when outreach efforts are culturally attuned to each market. …
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