The Golden Differentiator
A well-recognized expert on how juniors can attract investors, Brent Cook, co-editor of the Exploration Insights newsletter, offers his investor tips in an interview with MineWeb.com:
- Connect with management
- Meet the team
- Visit their website
- Assess how informational their news releases are
- Break down their arguments and look for solid facts
The latter three points made by Brent Cook point to the fact that social media is a key tool in attracting investors. This is because your story is your strength, and social media is a dynamic, effective mode of relaying this story.
We all know that larger mining companies are tied to the price of gold and juniors are not. Therefore, your stock price rises or falls based on your unique story and how well you can express it.
Social Media
Social media encourages creative story-telling, and has the ability to display a vast amount of data and images to support your story. You can truly maximise your company’s impact in the market, when you utilise this marketing tactic with a solid strategy.
The Investors You Want
The investors who will appreciate the exciting opportunities junior exploration companies can offer will also appreciate innovative modes of marketing. Show investors that you understand their appetite for risk by piquing their interest with an unexpected marketing move.
But, few investors take on a blind risk, which is where social media truly befits your firm. Social media allows investors to get an insider’s view of who you are as a company. In an increasingly technological and impersonal world, this personal take on marketing will gain you investors simply by being more direct and honest. On top of the raw data, investors have a sense of what drives the company, and this is what they will connect to as a person, as well as an investor.
And so, the combination of innovative risk and personal trust established through social media is the answer to your firm’s challenge of finding more retail investors.
